The cloud option costs nothing because it leverages your existing cloud database subscription. You maintain complete control over your data, we avoid high hosting costs, and in 99%+ of cases, your usage will be too minimal to even trigger cloud billing charges. It's essentially free hosting for most users, while we focus our monetization on Pro and Enterprise features.

We want the product to be free for most users, but we need to protect our data collection pipeline from heavy usage caused by individual accounts. Our assumption is that users above 30M events per month should be able to pay for the service, which will support further development of all product lines.