The IP address is the network address a hit came from. Analytics uses it for geolocation, traffic filtering and fraud checks.
Why It Matters
It’s useful, and it’s personal data under GDPR. Decide deliberately whether to store it in full, truncated, hashed or not at all, and document why.
In d8a.tech
You choose how IP addresses are handled per deployment, from full storage to masking, and they’re written with each session the moment it closes.