The landing page, or entry page, is the first page of a session. Together with the traffic source, it’s the most-used dimension in marketing reporting.
Why It Matters
The landing page URL carries campaign context: UTM parameters and click IDs arrive there. If redirects or your CMS strip query parameters, that context is lost for the whole session.
In d8a.tech
The full landing page URL is stored on each session, together with the second page and the exit page.