Consent Mode is Google’s mechanism for passing a visitor’s consent choices to tags, using signals such as analytics_storage and ad_storage. Tags read these signals and change their behavior, for example by not setting cookies.
Why It Matters
Consent is your decision and your legal basis. Your analytics should respect it, never work around it.
In d8a.tech
The d8a.tech web tracker reads consent from gtag('consent', ...). When analytics_storage is denied, it sets no analytics cookies.