First-party data is information you collect directly from your own visitors and customers, on your own websites, apps and systems. Analytics events, CRM records, order history and newsletter sign-ups are all first-party data.
Why It Matters
Who collected the data is only half the question. The other half is who stores and processes it afterwards. First-party data sent to a third-party platform is still subject to that platform’s terms, retention and location.
In d8a.tech
Your analytics data lands in your own warehouse or in our EU cloud, in tables you can export at any time.