First-party tracking means the endpoint your tracker sends data to belongs to you, or to a processor you chose under your own contract, rather than to an ad or analytics platform with its own interests in the data.
Why It Matters
It decides where your visitor data goes first, and therefore who can read it. It does not change your consent obligations: first-party collection of personal data still needs a legal basis.
In d8a.tech
You can duplicate your GA4 requests to d8a.tech, redirect them to d8a.tech instead of Google, or use the d8a.tech web tracker.